About Us
Brand Spanner is a 100% youth-owned company, and have been accredited with a Level 1 BBBEE recognition status. The business was founded in February 2020, and operates in areas of corporate communications and employs a majority of female young professionals as its strategic approach on empowerment.
The establishment of the company was influenced by the gap to strengthen corporate communication for brands, utilizing our vast experience obtained in various media projects and special events management.
How We Do It
01
Customer Journey Mapping
Customers want brands to understand their needs, purchase habits and preferences and deliver without a hitch. We use our proprietary research tools to help map out where your customers intersect with your brand and their needs at different stages in the sales funnel.
04
Content Creation – creative advertising concepts
Our content team works to generate topics that appeal to your buyer personas, conducts interviews with your thought leaders and then develops original stories and articles around those ideas, making them accessible and of interest to your audience as social posts, blogs, videos, infographics and more. This owned content, rich in keywords, helps to continuously optimize your website for SEO and page ranking.
02
Marketing Automation
Streamline, automate, target and measure marketing tasks. Marketing automation is a powerful way to nurture leads and contacts from acquisition to conversion and retention. We will help personalize the experience for your customers, providing the right message at the right time and providing you with enhanced reporting.
05
Go-to-Market Planning, Public Relations & Activations
Using data and insights, brand strategy and our vast experience in media and public relations, we develop an integrated go-to-market plan to best reach your target audiences. This plan is designed to move prospects through the sales funnel from awareness and consideration to purchase and loyalty, adapting as needed.
03
Media Planning and Buying
Specializing in both digital and traditional media within the community and small commercial media, as well as mainstream platforms, our media planning and buying team use a combination of tactics — from digital display, video and paid social to television, radio and outdoor, to deliver the right message to the right person at the right time. We devise media plans to increase conversion rates, decrease cost per conversion over time and
exceed your goals.
Our Clients
